Chicago based surgical healthcare consulting company Surgical Directions came to MBB in need of a full website redesign. I worked on the project every step of the way, from the initial sitemap creation to building out high-fidelity wireframes as well as developing the website on WordPress. Homepage design and Expert Insights design was provided by MBB’s Creative Department, and I designed the remaining website pages to match, all based off the high-fidelity wireframes which I produced. Assisted by my fellow MBB Technology Department team member, Jess Rezac, who worked as BA on this project and also assisted in developing several components on the site. A healthcare consulting WordPress website involves a lot of working pieces and this project was challenging, rewarding and fun. The client was very happy with their healthcare consulting WordPress website and received a huge jump in lead generation from the new website once it was launched.

Some of the healthcare consulting WordPress website features include:

Subtle Animated Elements Throughout the Website: Implemented smooth and unobtrusive animations across the website to enhance visual appeal and user engagement without distracting from the content.
Sticky Content Sections: Added sticky content sections that remain visible as users scroll, providing easy access to important information and improving overall navigation.
Parallax Image Elements: Used parallax scrolling effects extensively throughout the website to create a modern and visually dynamic experience that captures users’ attention.
Extensive Blog Customization: Undertook comprehensive customization of the blog, including:
- Sticky Contact Form: Added a persistent contact form in the sidebar of all blog posts to facilitate easy communication with readers.
- Custom Fields: Developed custom fields tailored to different types of blog post content, ensuring each post is presented in the most effective and relevant format.
Customized Blog Post Widgets and Page Hero Components: Created unique widgets and hero components for blog posts to enhance the layout and functionality, making the content more engaging and accessible.
Lead-Generation Contact Forms on Healthcare Consulting Service Pages: Integrated lead-generation contact forms on all healthcare consulting service pages to capture potential client information and boost conversion rates.
HubSpot CRM Integration: Integrated HubSpot CRM for streamlined management of customer interactions, tracking of leads, and improved overall customer relationship management.