I redesigned and rebuilt the Becky Dorner & Associates website to create a cleaner, more modern, and more user-friendly experience for healthcare and nutrition professionals looking for continuing education, webinars, publications, and professional resources.
The site needed to support a large catalog of courses, books, manuals, free resources, blog content, account tools, and ecommerce functionality without feeling overwhelming. My goal was to make the experience feel organized, trustworthy, and easy to navigate while giving the brand a refreshed visual presence.
The new site features a more polished design system, improved product and course browsing, clearer calls to action, and a streamlined user experience for visitors who need to quickly find CPE courses, register for webinars, access resources, or manage their account. The rebuild also introduced stronger homepage content sections, better category organization, and a more intuitive path from browsing to purchase.
Site Highlights
- Custom WordPress redesign and rebuild
- WooCommerce product catalog for courses, webinars, books, manuals, and resources
- Improved homepage layout with featured courses, books, blog posts, webinar promotion, and account CTAs
- Refreshed navigation structure for continuing education, publications, free resources, sponsors, and company information
- Mega menu-style organization for large content/product categories
- Product/course cards with images, credits, labels, and quick “View Details” links
- Updated “My Account” and account creation calls to action
- Rewards program integration and promotional messaging
- Blog and resource sections for nutrition news, tips, and professional education content
- Live webinar feature area with date, time, credits, and registration link
- Ecommerce-focused calls to action for shopping courses, webinars, manuals, and publications
- Customer service/help pathways for ordering, CPE completion, webinars, bulk orders, and FAQs
- Newsletter/account signup promotion
- Mobile-friendly responsive layout
- Cleaner visual hierarchy for a content-heavy professional education site
- More intuitive browsing experience for RDs, RDNs, DTRs, NDTRs, CDMs, CDCESs, and other healthcare professionals
Created for MBB, 2025.
